THREE PHASES OF FILM MARKETING
In the 1st phase of marketing your film, you need to get your audience's attention. They need to know your film exist before they can watch it! This can be fulfilled through film teasers, behind the scenes footage, and also sharing stories of how you created the film.
Once your ideal audiences become aware of your film, you need to get them engaged and excited with the idea of watching your film. Do this by offering content that hooks them in and gives them a glimpse of what to expect.
The conversion phase is all about commitment. In this phase you want to get audiences to give you their email address, buy tickets for screening, and show up to watch your film!